{"product_id":"lg-c6-77-oled-ai-4k-hdr-smart-tv-2026-oled77c64la","title":"LG C6 77\" OLED AI 4K HDR Smart TV 2026 - OLED77C64LA","description":"\u003cp\u003e \u003c\/p\u003e\n\u003ch1\u003eLG OLED77C64LA 77\" OLED evo AI 4K Smart TV (2026)\u003c\/h1\u003e\n\u003cp\u003eExperience flagship OLED entertainment with the \u003cstrong\u003eLG OLED77C64LA\u003c\/strong\u003e, a premium \u003cstrong\u003e77-inch OLED evo 4K Smart TV\u003c\/strong\u003e designed for stunning home cinema, next-generation gaming and intelligent AI performance. Powered by the advanced \u003cstrong\u003eα11 AI Processor 4K Gen3\u003c\/strong\u003e, this 2026 LG OLED TV delivers exceptional picture quality with self-lit OLED pixels, \u003cstrong\u003eDolby Vision\u003c\/strong\u003e, \u003cstrong\u003eDolby Atmos\u003c\/strong\u003e, AI-enhanced processing and gaming up to \u003cstrong\u003e165Hz\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eEvery self-illuminating OLED pixel creates perfect blacks, infinite contrast and outstanding colour accuracy, revealing incredible detail in both bright and dark scenes. Combined with \u003cstrong\u003eBrightness Booster\u003c\/strong\u003e, AI Picture Pro and Dynamic Tone Mapping Ultra, the OLED77C64LA produces vibrant, lifelike images whether you're watching films, live sport or the latest 4K streaming content.\u003c\/p\u003e\n\u003ch2\u003eStunning OLED evo Picture Quality\u003c\/h2\u003e\n\u003cp\u003eLG OLED evo technology delivers pixel-perfect contrast and colour for a truly immersive viewing experience. Self-lit OLED pixels eliminate the need for a backlight, producing deeper blacks, brighter highlights and exceptional realism from every viewing angle.\u003c\/p\u003e\n\u003cp\u003eThe powerful \u003cstrong\u003eα11 AI Processor Gen3\u003c\/strong\u003e continuously analyses every frame, intelligently enhancing sharpness, colour, brightness and motion. AI Super Upscaling 4K also improves lower-resolution content, helping HD broadcasts and older films look sharper and more detailed.\u003c\/p\u003e\n\u003cp\u003eSupporting \u003cstrong\u003eDolby Vision, HDR10, HLG and Cinema HDR\u003c\/strong\u003e, every scene benefits from greater depth, richer colours and enhanced contrast. \u003cstrong\u003eFilmmaker Mode\u003c\/strong\u003e preserves the director's original vision by disabling unnecessary picture processing.\u003c\/p\u003e\n\u003ch2\u003eImmersive Dolby Atmos Audio\u003c\/h2\u003e\n\u003cp\u003eThe integrated \u003cstrong\u003e40W 2.2 channel speaker system\u003c\/strong\u003e features \u003cstrong\u003eDolby Atmos\u003c\/strong\u003e, AI Sound Pro, AI Object Remastering Ultra, Adaptive Acoustic Tuning and WOW Orchestra to create rich, immersive sound with improved dialogue clarity and powerful virtual surround audio. Pair with a compatible LG soundbar to unlock an even bigger cinematic experience.\u003c\/p\u003e\n\u003ch2\u003eBuilt for Serious Gaming\u003c\/h2\u003e\n\u003cp\u003eThe LG OLED77C64LA is engineered for high-performance gaming with a \u003cstrong\u003enative 120Hz OLED panel\u003c\/strong\u003e, \u003cstrong\u003eVariable Refresh Rate up to 165Hz\u003c\/strong\u003e, \u003cstrong\u003e0.1ms response time\u003c\/strong\u003e and four \u003cstrong\u003eHDMI 2.1\u003c\/strong\u003e ports.\u003c\/p\u003e\n\u003cp\u003eGaming features include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eNVIDIA G-SYNC Compatible\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAMD FreeSync Compatible\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDolby Vision Gaming\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVRR \u0026amp; ALLM\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHGiG Mode\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGame Optimiser\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eXbox Cloud Gaming\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGeForce NOW\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAmazon Luna\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBlacknut\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFast response times, ultra-smooth motion and low input lag make it ideal for PlayStation 5, Xbox Series X and high-end PC gaming.\u003c\/p\u003e\n\u003ch2\u003eSmart Entertainment with webOS 26\u003c\/h2\u003e\n\u003cp\u003ePowered by \u003cstrong\u003ewebOS 26\u003c\/strong\u003e, you'll enjoy quick access to Netflix, Disney+, Prime Video, Apple TV, BBC iPlayer, ITVX, Channel 4, Channel 5, NOW, Paramount+, YouTube, Spotify and many more popular streaming services.\u003c\/p\u003e\n\u003cp\u003eGoogle Cast, Apple AirPlay 2, LG ThinQ, Apple Home and Matter compatibility make streaming and smart home control effortless, while the included \u003cstrong\u003eAI Magic Remote\u003c\/strong\u003e provides intuitive point-and-click navigation with voice control.\u003c\/p\u003e\n\u003ch2\u003ePremium Design\u003c\/h2\u003e\n\u003cp\u003eWith its ultra-slim profile, elegant dark titan silver finish and modern edge slope stand, the OLED77C64LA looks stunning whether placed on furniture or mounted on the wall. The minimalist design keeps the focus firmly on the incredible OLED picture.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eLG OLED77C64LA 77\" OLED evo Smart TV (2026)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e4K Ultra HD OLED evo Display\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eα11 AI Processor 4K Gen3\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrightness Booster\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDolby Vision, HDR10 \u0026amp; HLG\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDolby Atmos Audio\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAI Picture Pro\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAI Sound Pro\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNative 120Hz Refresh Rate\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 165Hz VRR Gaming\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e0.1ms Response Time\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNVIDIA G-SYNC \u0026amp; AMD FreeSync\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGame Optimiser\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e4 HDMI 2.1 Ports\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e2 USB Ports\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBluetooth 5.3 \u0026amp; Wi-Fi\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ewebOS 26 Smart TV\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApple AirPlay 2 \u0026amp; Google Cast\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLG ThinQ Smart Home\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAI Magic Remote Included\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe \u003cstrong\u003eLG OLED77C64LA\u003c\/strong\u003e combines premium OLED evo picture quality, intelligent AI processing, immersive Dolby Atmos sound and advanced gaming technology in one beautifully designed television. Whether you're creating the ultimate home cinema or upgrading your gaming setup, it's an outstanding choice for anyone looking for a \u003cstrong\u003e77-inch LG OLED 4K Smart TV\u003c\/strong\u003e with flagship performance.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":57577592258942,"sku":"88060966914","price":2599.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0012\/8850\/3385\/files\/8469454_R_Z001A.webp?v=1781862790","url":"https:\/\/smartappliancesuk.com\/products\/lg-c6-77-oled-ai-4k-hdr-smart-tv-2026-oled77c64la","provider":"Smart Appliances UK","version":"1.0","type":"link"}