{"product_id":"lg-oled55g66ls-55-inch-oled-evo-4k-ultra-hd-hdr-smart-tv","title":"LG OLED55G66LS 55 inch OLED Evo 4K Ultra HD HDR Smart TV","description":"\u003ch1 align=\"center\" style=\"text-align: center;\"\u003e\u003cstrong\u003e Support a Small Independent UK Family Business\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003eWhen you shop with Smart Appliances UK, you're supporting a small independent family business that prides itself on offering premium TVs at outstanding prices, backed by friendly UK-based customer service before and after your purchase.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e \u003cstrong\u003eFast \u0026amp; Free UK Delivery (2–4 Working Days)\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e \u003cstrong\u003eIn Stock \u0026amp; Ready for Immediate Dispatch\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e \u003cstrong\u003eIncludes a 12-Month UK Warranty\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e \u003cstrong\u003eBrand New \u0026amp; Unused TV\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch1\u003eLG OLED55G66LS 55\" OLED evo AI 4K Smart TV with Stand\u003c\/h1\u003e\n\u003ch2\u003eLG OLED55G66LS – Flagship OLED Performance with Stunning Brightness\u003c\/h2\u003e\n\u003cp\u003eExperience LG's latest generation OLED technology with the \u003cstrong\u003eLG OLED55G66LS\u003c\/strong\u003e, a premium 55-inch 4K Smart TV that combines breathtaking picture quality, advanced AI processing and an ultra-slim Gallery design with the convenience of a matching tabletop stand included.\u003c\/p\u003e\n\u003cp\u003ePowered by LG's latest \u003cstrong\u003eAlpha 11 AI Processor Gen3\u003c\/strong\u003e and featuring the new \u003cstrong\u003ePrimary RGB Tandem 2.0 OLED panel\u003c\/strong\u003e, the OLED55G66LS produces exceptional brightness, remarkable colour accuracy and outstanding contrast. Hyper Radiant Colour Technology and Brightness Booster Ultra deliver vivid highlights and lifelike images, allowing films, sport and gaming to look spectacular even in brighter rooms.\u003c\/p\u003e\n\u003cp\u003eEvery pixel is individually self-illuminating, producing \u003cstrong\u003ePerfect Black\u003c\/strong\u003e levels alongside vibrant colours and incredible detail. Combined with LG's premium Reflection Free screen technology, distracting reflections are dramatically reduced, helping maintain outstanding picture quality throughout the day.\u003c\/p\u003e\n\u003cp\u003eWhether you're streaming the latest blockbuster, watching live sport or enjoying Ultra HD Blu-ray movies, support for \u003cstrong\u003eDolby Vision, HDR10, HLG and Filmmaker Mode\u003c\/strong\u003e ensures content is displayed exactly as intended. AI Picture Pro and Dynamic Tone Mapping intelligently optimise every scene, enhancing sharpness, depth and realism regardless of the source.\u003c\/p\u003e\n\u003ch3\u003eBuilt for Serious Gamers\u003c\/h3\u003e\n\u003cp\u003eThe LG OLED55G66LS is one of the most advanced gaming TVs available. With an incredibly fast \u003cstrong\u003eunder 0.1ms response time\u003c\/strong\u003e, HDMI 2.1 connectivity and support for \u003cstrong\u003e4K up to 165Hz VRR\u003c\/strong\u003e, gameplay is exceptionally smooth and responsive.\u003c\/p\u003e\n\u003cp\u003eCompatible with \u003cstrong\u003eNVIDIA G-SYNC\u003c\/strong\u003e, \u003cstrong\u003eAMD FreeSync Premium\u003c\/strong\u003e, \u003cstrong\u003eALLM\u003c\/strong\u003e, \u003cstrong\u003eVRR\u003c\/strong\u003e, \u003cstrong\u003eDolby Vision Gaming\u003c\/strong\u003e and LG's intuitive Game Optimiser dashboard, the TV delivers ultra-low input lag, fluid motion and outstanding image quality for PlayStation 5, Xbox Series X and high-performance gaming PCs.\u003c\/p\u003e\n\u003ch3\u003eImmersive AI Enhanced Sound\u003c\/h3\u003e\n\u003cp\u003eThe integrated \u003cstrong\u003e60W 4.2 channel speaker system\u003c\/strong\u003e provides powerful room-filling audio without the need for external speakers. Dolby Atmos creates impressive three-dimensional sound, while AI Sound Pro intelligently up-mixes audio into virtual 11.1.2 surround sound for enhanced immersion and clearer dialogue.\u003c\/p\u003e\n\u003cp\u003eWhen paired with a compatible LG soundbar, WOW Orchestra allows both the television and soundbar speakers to work together for an even richer cinematic experience.\u003c\/p\u003e\n\u003ch3\u003eSmarter Than Ever with webOS 26\u003c\/h3\u003e\n\u003cp\u003eRunning the latest \u003cstrong\u003eLG webOS 26\u003c\/strong\u003e, the OLED55G66LS offers an intuitive Smart TV experience packed with intelligent features. Built-in AI Voice Recognition, personalised recommendations, Google Cast, Apple AirPlay, Apple Home compatibility and LG ThinQ integration make controlling your entertainment effortless.\u003c\/p\u003e\n\u003cp\u003eThe latest AI tools, including Microsoft Copilot integration and Google Gemini compatibility, help you discover content faster, answer questions and personalise your viewing experience. LG also provides multiple years of operating system updates, helping keep your television current with future features and improvements.\u003c\/p\u003e\n\u003ch3\u003ePremium Gallery Design\u003c\/h3\u003e\n\u003cp\u003eMeasuring just \u003cstrong\u003e27.2mm deep\u003c\/strong\u003e, the OLED55G66LS features LG's elegant Gallery design with an almost bezel-free display that looks stunning from every angle. Unlike many premium OLED models, this version includes the official LG tabletop stand, giving you complete flexibility whether placing the TV on furniture or wall mounting using the 300 x 200 VESA fixing.\u003c\/p\u003e\n\u003ch3\u003eWhy Buy the LG OLED55G66LS?\u003c\/h3\u003e\n\u003cp style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.0pt; mso-bidi-font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e        \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eLatest LG OLED evo Primary RGB Tandem 2.0 panel\u003c\/p\u003e\n\u003cp style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.0pt; mso-bidi-font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e        \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eHyper Radiant Colour Technology with exceptional brightness\u003c\/p\u003e\n\u003cp style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.0pt; mso-bidi-font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e        \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eAlpha 11 AI Processor Gen3 with AI Picture Pro\u003c\/p\u003e\n\u003cp style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.0pt; mso-bidi-font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e        \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eReflection Free Premium screen for clearer daytime viewing\u003c\/p\u003e\n\u003cp style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.0pt; mso-bidi-font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e        \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003ePerfect Black OLED contrast with stunning colour accuracy\u003c\/p\u003e\n\u003cp style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.0pt; mso-bidi-font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e        \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e4K Ultra HD resolution with Dolby Vision, HDR10 and HLG\u003c\/p\u003e\n\u003cp style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.0pt; mso-bidi-font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e        \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e4K gaming up to 165Hz with HDMI 2.1, VRR, G-SYNC and FreeSync Premium\u003c\/p\u003e\n\u003cp style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.0pt; mso-bidi-font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e        \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eUltra-fast response time below 0.1ms\u003c\/p\u003e\n\u003cp style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.0pt; mso-bidi-font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e        \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003ePowerful 60W 4.2 channel Dolby Atmos sound system\u003c\/p\u003e\n\u003cp style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.0pt; mso-bidi-font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e        \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eLG webOS 26 Smart TV with advanced AI features\u003c\/p\u003e\n\u003cp style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.0pt; mso-bidi-font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e        \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eWi-Fi 6E, Bluetooth 5.3, AirPlay and Google Cast built-in\u003c\/p\u003e\n\u003cp style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.0pt; mso-bidi-font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e        \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eIncludes official LG tabletop stand\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eLG OLED55G66LS\u003c\/strong\u003e is designed for those who want flagship OLED picture quality, exceptional gaming performance, premium smart features and elegant styling in one complete package. Whether you're upgrading your home cinema, building the ultimate gaming setup or simply looking for one of LG's finest 55-inch OLED televisions, the OLED55G66LS delivers an outstanding viewing experience from every angle.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":57795247538558,"sku":"8806096749791","price":1949.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0012\/8850\/3385\/files\/oled55g66_fifa.jpg?v=1785907534","url":"https:\/\/smartappliancesuk.com\/products\/lg-oled55g66ls-55-inch-oled-evo-4k-ultra-hd-hdr-smart-tv","provider":"Smart Appliances UK","version":"1.0","type":"link"}