{"product_id":"lg-oled77g64lw-77-g6-oled-tv","title":"LG G6 77\" OLED AI 4K HDR Smart TV 2026 - OLED77G64LW","description":"\u003cp class=\"MsoNormal\" align=\"center\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; text-align: center; line-height: normal; mso-outline-level: 1;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 24.0pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 18.0pt; mso-fareast-language: EN-GB;\"\u003e Support a Small Independent UK Family Business\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-GB;\"\u003eWhen you shop with Smart Appliances UK, you're supporting a small independent family business that prides itself on offering premium TVs at outstanding prices, backed by friendly UK-based customer service before and after your purchase.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-GB;\"\u003e \u003cb\u003eFast \u0026amp; Free UK Delivery (2–4 Working Days)\u003c\/b\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-GB;\"\u003e \u003cb\u003eIn Stock \u0026amp; Ready for Immediate Dispatch\u003c\/b\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-GB;\"\u003e \u003cb\u003eBrand New \u0026amp; Unused TV\u003c\/b\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-GB;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 1;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 24.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-font-kerning: 18.0pt; mso-fareast-language: EN-GB;\"\u003eLG OLED77G64LW 77\" G6 4K OLED evo AI Smart TV 2026\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 2;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 18.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eLG OLED77G64LW Key Features\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003e77-inch 4K OLED evo display\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003e2026 LG G6 flagship OLED range\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003e3840 x 2160 4K Ultra HD resolution\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eBrightness Booster Ultra\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eα11 AI Processor 4K Gen3\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eReflection Free Premium display\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003ePerfect Black \u0026amp; Perfect Colour\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eDolby Vision HDR\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eDolby Atmos\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eFilmmaker Mode\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eUp to 4K 165Hz gaming\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003e0.1ms response time\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eNVIDIA G-SYNC \u0026amp; AMD FreeSync\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eVRR and ALLM\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003e4 x HDMI\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003ewebOS 26\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eAI Magic Remote\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eApple AirPlay \u0026amp; Bluetooth\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eOne Wall ultra-slim Gallery Design\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eFlush-fit wall bracket included\u003c\/span\u003e\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 1;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 24.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-font-kerning: 18.0pt; mso-fareast-language: EN-GB;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eExperience LG’s flagship OLED picture quality on a spectacular 77-inch screen with the \u003cb\u003eLG OLED77G64LW G6 77\" 4K OLED evo AI Smart TV\u003c\/b\u003e. Part of LG’s premium 2026 G6 range, the OLED77G64LW combines exceptional OLED brightness, perfect blacks, advanced AI picture processing and high-end gaming performance in an incredibly slim Gallery design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eAt the heart of the \u003cb\u003eLG 77G6\u003c\/b\u003e is LG’s latest \u003cb\u003eα11 AI Processor 4K Gen3\u003c\/b\u003e, an advanced processor developed specifically to get the best from OLED technology. Picture and sound are intelligently analysed and optimised in real time, helping improve detail, clarity, colour, motion and upscaling across everything from live television and streaming to films, sport and gaming.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 2;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 18.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eExceptional OLED Brightness with Brightness Booster Ultra\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eThe \u003cb\u003eLG OLED77G64LW\u003c\/b\u003e takes OLED brightness to another level with \u003cb\u003eBrightness Booster Ultra\u003c\/b\u003e technology. LG states that the G6 can achieve brightness levels up to 3.9 times higher than conventional OLED models, helping HDR highlights appear brighter and giving images greater depth and impact.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eThis extra brightness also makes the \u003cb\u003e77-inch LG G6 OLED\u003c\/b\u003e an excellent choice for larger living spaces and rooms with more ambient light, where maintaining strong contrast and vibrant colour is particularly important.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eLG's \u003cb\u003eReflection Free Premium\u003c\/b\u003e technology further improves daytime viewing by reducing distracting reflections while maintaining the deep black levels and contrast OLED is known for.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 2;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 18.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003ePerfect Black Meets Incredible Colour\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eUnlike conventional LED televisions that require a backlight, the \u003cb\u003eLG G6 OLED evo\u003c\/b\u003e uses millions of individually controlled self-lit pixels. Each pixel can switch itself on and off independently, allowing the OLED77G64LW to reproduce incredibly deep blacks alongside bright highlights.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eWith \u003cb\u003ePerfect Black and Perfect Colour certification\u003c\/b\u003e, images are reproduced with impressive colour accuracy, contrast and detail.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eOLED also provides excellent viewing angles, making this \u003cb\u003e77-inch OLED TV\u003c\/b\u003e ideal for larger rooms where family and friends may be watching from different positions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 2;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 18.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eDesigned for the Wall\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eThe \u003cb\u003eLG OLED77G64LW G6\u003c\/b\u003e isn't only designed to deliver flagship picture quality – it has been created to become part of your room.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eLG's elegant \u003cb\u003eOne Wall Design\u003c\/b\u003e gives the television an exceptionally slim profile of approximately \u003cb\u003e25mm\u003c\/b\u003e, allowing it to sit remarkably close to the wall when installed using the supplied flush-fit wall bracket.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eThe result is a clean, minimalist appearance particularly suited to media walls and contemporary living spaces.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eFlush-fit wall mount included. Stand available separately.\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 2;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 18.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eA True Home Cinema Experience\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eTurn movie nights into a genuine big-screen experience with the combination of a huge \u003cb\u003e77-inch 4K OLED panel\u003c\/b\u003e, \u003cb\u003eDolby Vision\u003c\/b\u003e and \u003cb\u003eDolby Atmos\u003c\/b\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eDolby Vision helps optimise HDR images for improved brightness, contrast and detail, while \u003cb\u003eFilmmaker Mode\u003c\/b\u003e allows supported films and programmes to be displayed closer to the creator's original intention.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eDolby Atmos adds another dimension to the experience with immersive audio, while LG's \u003cb\u003eAI Sound Pro\u003c\/b\u003e processing can create a virtual 11.1.2-channel sound experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 2;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 18.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eSerious Performance for Gaming\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eThe \u003cb\u003eLG OLED77G64LW\u003c\/b\u003e is also an outstanding large-screen gaming TV.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eWith support for gaming at up to \u003cb\u003e4K 165Hz\u003c\/b\u003e, an ultra-fast \u003cb\u003e0.1ms response time\u003c\/b\u003e and four HDMI connections, the G6 is designed to make the most of today's high-performance consoles and gaming PCs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eGaming technology includes:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003e4K up to 165Hz\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eVariable Refresh Rate (VRR)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eNVIDIA G-SYNC Compatible\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eAMD FreeSync Compatible\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eAuto Low Latency Mode (ALLM)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eHGiG\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eDolby Vision Gaming\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eGame Optimiser and Game Dashboard\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eHDMI eARC\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eOLED's extremely fast pixel response combined with these gaming technologies delivers smooth, responsive gameplay with reduced tearing and input lag.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 2;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 18.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eMade for Sport\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eThe combination of OLED's fast response, LG \u003cb\u003eTruMotion\u003c\/b\u003e technology and the powerful α11 processor makes the \u003cb\u003e77G6\u003c\/b\u003e particularly impressive for fast-moving sport.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eFootball, Formula 1, athletics and other fast action can be displayed with excellent clarity, while OLED's wide viewing angles mean the picture remains impressive even when you're not sitting directly in front of the television.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 2;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 18.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eLG webOS 26 Smart TV\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eThe \u003cb\u003eLG OLED77G64LW\u003c\/b\u003e runs LG's latest \u003cb\u003ewebOS 26\u003c\/b\u003e Smart TV platform, providing quick access to popular streaming services including Netflix, Disney+, Amazon Prime Video, Apple TV, BBC iPlayer, ITVX, Channel 4, My5 and YouTube.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eLG's \u003cb\u003eAI Magic Remote\u003c\/b\u003e makes navigating menus and searching for content simple, with point-and-click control and intelligent voice features.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eThe G6 also benefits from LG's \u003cb\u003ewebOS Re:New programme\u003c\/b\u003e, providing operating system upgrades for five years and helping keep the Smart TV experience fresh long after purchase.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 2;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 18.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eGallery+ – Turn Your G6 into Digital Art\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eWhen you're not watching television, \u003cb\u003eLG Gallery+\u003c\/b\u003e allows the huge 77-inch display to become part of your interior.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eAccess a collection of artwork and imagery from partners including The National Gallery, MoMA and Magnum, allowing the G6 to display artwork that complements your room.\u003c\/span\u003e\u003cb\u003e\u003cspan style=\"font-size: 18.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 2;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 18.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eWhy Choose the LG OLED77G64LW?\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eIf you're looking for one of LG's very best \u003cb\u003e77-inch OLED TVs\u003c\/b\u003e, the \u003cb\u003eLG OLED77G64LW G6\u003c\/b\u003e brings together the features that matter most: exceptional OLED contrast, substantially increased brightness, premium HDR performance, advanced AI processing, superb gaming specifications and an ultra-slim design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Inter','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Courier New'; mso-fareast-language: EN-GB;\"\u003eWhether you're building a dedicated cinema room, creating a premium media wall or simply want a flagship large-screen television for movies, sport and gaming, the \u003cb\u003eLG G6 77-inch OLED evo TV\u003c\/b\u003e delivers a truly premium viewing experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":57947894808958,"sku":"8806096749852","price":3289.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0012\/8850\/3385\/files\/LG-G64LW-Series-E_800x800_894a92e0-f7af-433e-bf26-46b40b127efe.jpg?v=1788256531","url":"https:\/\/smartappliancesuk.com\/products\/lg-oled77g64lw-77-g6-oled-tv","provider":"Smart Appliances UK","version":"1.0","type":"link"}